Caring Home Services
Overview
Company: Caring Home Services
Industry: In-Home Care, DD Waiver Services, Private Pay Care
Location: Virginia
Partner Since: 2024
Services Implemented
- AI Receptionist & Sales Agent
- CRM + Automation
- Social Media Engine
- Paid Ads & Landing Pages
- Referral Partner Funnels
- Content & Reputation Systems
- Website Optimization
The Challenge
Caring Home Services was fully licensed and ready to scale, but had no clients, no awareness, no pipeline, and no systems to support growth.
Key Challenges Included:
- Missed calls & slow follow-up leading to lost leads.
- Zero online visibility in a competitive market.
- No intake automation or CRM system.
- Heavy reliance on manual administrative work.
- Absence of a referral partner strategy.
- Lack of content or trust-building systems.
- No unified marketing engine to drive demand.
To compete with established home-care agencies, they needed speed, automation, credibility, and a 24/7 presence.
The Clicks Marketing Solution
Clicks Marketing deployed a full AI-powered growth engine built specifically for in-home care agencies.
AI Receptionist
24/7 Intake & Lead Capture
- Handles all inbound calls, texts, and chats.
- Automates intake questions and appointment scheduling.
- Ensures immediate, constant responsiveness.
Result: 24/7 coverage, no missed leads, and immediate responsiveness.
Social Media & Content
- Automates follow-up and send reminders.
- Shares service details to build trust.
- Moves families toward booking assessments.
Result: Higher conversion from inquiry → assessment.
AI Sales Agent
Automated Lead Nurturing
- Daily posts covering educational topics (DD waiver).
- Family-focused messaging and caregiver recruitment content.
- Activated a full, trust-building content system.
Result: Online trust + increased inbound messages.
Paid Ads & Funnels
- Conversion-optimized funnels for private-pay care.
- Targeted campaigns for DD waiver clients.
- Specific funnels for caregiver recruitment.
Result: Consistent impression share + predictable lead flow.
Referral Partner System
Community Engagement
- Developed Pod Kits and automated follow-ups.
- Created partner outreach scripts and tracking dashboards.
- Social Media EEstablished systems to manage incoming referrals.ngine
Result: Doctors, case managers, and community professionals began referring clients.
Results & Impact
Performance Comparison
| Metric | Before Clicks | After Clicks |
|---|---|---|
| Lead Responsiveness | Hours or days | Instant, 24/7 |
| Conversion Rate | Low/zero | ↑ 40–60% growth |
| Online Presence | Nonexistent | Daily branded content |
| Workload | High manual load | Reduced 60–80% |
| Referral Activity | None | Multiple sources activated |
| Family Trust | Low | Strong digital credibility |
Client Testimonial
“Clicks Marketing helped us go from zero clients to a fully functioning care agency with real systems. The AI handles the workload we don’t have time for, and everything is faster and more professional.”